The reasons for supporting indigenous craftsmanship are – one, to strengthen livelihoods; two, to fill the increasing void in contemporary architecture in
The Endogenous Tourism Program has been initiated in 36 craft-based villages/towns all over
People in the urban areas are buying small tracts of agricultural land on the outskirts of the city where it is permissible to build a “farmhouse” – a shelter to enable a person to carry out his farm activities. This however is being used by the urban dweller to build for himself a weekend retreat. This urbanite is being influenced by the heritage resort concept and farmhouses are mostly built using local materials and local building skills because the “pucca” structure or permanent house in concrete slab is not allowed.
When there is enough patronage and a market available for indigneous skills, the first step may be to connect the artisan to a project and the second step to train or contemporise his skill and to supplement it with other skills such as marketing and opportunity recognition. If a “pull force” can be generated instead of a “push force” it is anticipated that the artisan will re-skill and re-train himself according to the demand.